Cannabis Industry Leader Launches New Cannabis Inspired Jewelry Company

Genifer Murray Launches GENIFER M, the first luxury handcrafted cannabis inspired jewelry collection

SCOTTSDALE, ARIZ.- (June 27, 2017)- One of the leading women in the cannabis industry, Genifer Murray, announced today the launch of her jewelry collection, GENIFER M, the first luxury handcrafted cannabis inspired jewelry company in the U.S. GENIFER M was created to inspire, empower, and spark a conversation about cannabis in an approachable and fashionable way. Artisan designed in the U.S. using the highest quality diamonds and precious metals, GENIFER M aims to elevate the perception of “pot culture” with modern and elegant designs that create a cannabis couture lifestyle.

Owned and operated by Genifer Murray and her father, Glenn Murray, a technically trained and internationally recognized gemologist with more than 40 years of jewelry industry experience, each GENIFER M jewelry piece is designed by the father-daughter duo featuring a modern take on the classic marijuana leaf. GENIFER M’s three collections, The La Reina Collection, The Sterling Collection, and The Gold Collection, are centered around the company’s four contemporary leaf designs: G Leaf, GENIFER M’s signature leaf designed to represent inspiration and empowerment; Sativa Leaf, a couture approach to the traditional marijuana leaf that embraces its classic sex appeal; Modern Leaf, available in a five leaf and a seven leaf design the Modern Leaf illustrates the progression from “pot culture” to “cannabis couture.”

With more than seven years in the cannabis industry, Genifer Murray is a pioneer and influential female leader, including president and founder at CannLabs, one of the first cannabis testing labs in the U.S., and she was a founding member of the Women’s CannaBusiness Network, which was a part of The National Cannabis Industry Association; this organization was the foundation for Women Grow. Murray lobbied for cannabis regulation, banking, and the 280E tax problem. She also served on the Governor’s Task Force in Colorado helping to implement Amendment 64 to end cannabis prohibition. She is a board member of Flowering Hope, an organization that helps provide cannabis medicine to patients that can’t afford it. Murray continues to be an active advocate for changing the way people think, see and interact with cannabis.

“I launched GENIFER M to start a conversation about cannabis and what it means to you,” said Genifer Murray, co-founder of GENIFER M. “I wanted to create luxury fashion that inspires women to embrace

their passion and beliefs and to open a discussion about topics of cannabis. GENIFER M aims to create a space in which you can fully express your knowledge, hopes, and passion for the healing properties of cannabis with the mission to make a difference in people’s lives.”

GENIFER M’s jewelry collection features more than 50 pieces, including necklaces, earrings, pendants, and pins available in sterling silver, 14 and 18 karat gold, including rose, white, and yellow gold. GENIFER M’s La Reina Collection features handcrafted diamond pave designs, with pieces ranging from one
single diamond to pieces with more than 3.5 carats total diamond weight. GENIFER M also creates fully custom jewelry, including custom stones, design, metal and artisan designs, personally crafted for the consumer’s individual style and needs.

“As a gift, I created a 2.5 carat diamond Indica leaf pin for Genifer to wear while she was lobbying as a symbol of her passion for the industry,” said Glenn Murray, co-founder and designer of GENIFER M. “The piece started a conversation and inspired the launch of GENIFER M’s jewelry. We believe that by valuing craftsmanship and purposeful design, conversations and education can happen. Committed to producing enduring designs using advanced technology and unsurpassed artistry, our meticulous standards utilize cutting-edge machinery to craft a premier product that exudes superior craftsmanship.”

GENIFER M plans to expand its product line, launching new designs, seasonal pieces, a men’s collection, and apparel and lifestyle accessories. GENIFER M also plans to launch wholesale products for cannabis dispensaries and retail locations.

“We are the alternative to mass production and traditional cannabis perceptions; we believe in the higher side of purchasing power and style- and making a difference in people’s lives,” said Genifer Murray. “At GENIFER M we want to give you the power to share your story and lead you to a lifestyle that embraces a cannabis couture movement.”

All of GENIFER M’s collections are sold online at www.geniferm.com, with prices starting at $35.

For more information about GENIFER M, or to join the movement and start a conversation about what cannabis means to you, please visit www.geniferm.com. To contact GENIFER M, please call 480-629- 4951 or email info@geniferm.com.

ABOUT GENIFER M:

GENIFER M, the first artisan luxury cannabis inspired jewelry company in the U.S., aims to inspire, empower, educate, and start a conversation about cannabis. Handcrafted in the U.S., each GENIFER M piece is designed to inspire women to embrace their passion and to open a discussion about topics of cannabis, creating a space in which you can fully express your beliefs, hopes and passion for cannabis. Launched by Genifer Murray, GENIFER M’s mission is to elevate the conversation and celebrate the healing properties of cannabis, with style and grace, to help make a difference in people’s lives.